Resort In Development And Management Of Hilton Hotel †Samples

Question: Discuss about the Theory Of Hilton Hotel And Resort In Development And Management Of The Hospitality Business. Answer: Introduction The topic focuses on the various theories considered by the Hilton hotel and resort for managing the hospitality business effectively and easily. Hilton hotel and resort is a well known business in Singapore, and it has been specialised in the hospitality services, and it delivers good quality services to people that have kept their needs and requirements fulfilled. It is a global brand with over 570 hotels in 85 countries. It is one of the largest hotel brands, and it is targeted at business as well as leisure travellers with locations in major city centers, excellent vacation destinations and other places where customers are easy to fetch[1]. Thehospitality management theories are applied for ensuring higher employees productivity and improve the brand image along with the quality of services offered by the hotel. Theories of hospitality management business The most important theories used by the Hilton hotel and resort are Big Brand theory, unique selling elements theory and the theory of applying green initiatives. The Big Brand Theory applied by Hilton hotel and resort has helped in compiling the best branding campaigns and provide enough scopes to utilise the resources properly and create a successful brand[2]. The hospitality business sector prioritises mostly on the needs and preferences of customers and how to keep them satisfied, and as it possesses a strong brand name, it is the responsibility of Hilton hotel and resort to creating a positive image among the customers' minds. The Big Brand Theory has evaluated the social media strategies of big brands to create a strong brand presence and attract customers largely, thereby generating good amounts of profit in business with ease and effectiveness. According to the Big Brand theory, Hilton hotel and resort uses the social media as a tool to create satisfaction among service users and make them experience a convenient and relaxing stay at the hotel[3]. The theory of unique selling elements has allowed Hilton hotel and resort to stand out as a winner within the competitive business environment. The hotel has identified all the essential selling elements and used those for the development of effective marketing techniques. The important elements must have differentiable features like special items available at the rooms of famous guests, luxury services offered to few of the customers and much more[4]. There is another theory applied within Hilton hotel and resort to utilising the green initiatives and focus more on environment-friendly practices to save money, develop benevolence and enhance the positive experiences of service users. The green initiative theories implemented by the hotel can be appealing to the needs and preferences of many service users too, and this would ensure successful development andmanagement of the hospitality business in Singapore[5]. Conclusion The report included the most important theories including the Big Brand theory, "unique selling elements" theory and green initiative theories implemented within Hilton hotel and resort to manage and develop the hospitality business with ease and efficiency. The Big Brand Theory helped in considering the use of social media for attracting more service users while the other two theories had allowed Hilton hotel and resort to stay ahead of the competitors and even create a positive mindset among the services by embracing greener approaches. This could not only influence their buying behaviours but would also enhance the level of profit for Hilton hotel in Singapore. References "Big Brand Theory: Hilton Hotels and Resorts". in , , 2017, https://www.socialmediatoday.com/content/big-brand-theory-hilton-hotels-and-resorts [accessed 1 September 2017]. "Green Initiatives: In Theory and In Practice - Lewis, Longman Walker, P.A.". in , , 2017, https://www.llw-law.com/articles/green-initiatives-theory-practice/ [accessed 1 September 2017]. "Hilton Hotels and Resorts - Find Hotel Rooms". in , , 2017, https://www3.hilton.com/en/index.html [accessed 1 September 2017]. "Hotel Training | HR Recruiting | Hilton Worldwide". in , , 2017, https://hiltonworldwide.com/development/management-services/hr-and-training.html [accessed 1 September 2017].